As the investigation continues, its completion remains uncertain.Something not working quite right? We’re here to help! Find support for our known issues here! 🕵️♀️ So far, this planned acquisition has proven to be a major hurdle. It’s unclear how far this watch list progressed, and whether companies were actually approached for potential acquisition.Īccording to Spencer, Microsoft was quick to realise its biggest gaps – most significantly, in the mobile games market – and chose to approach Activision Blizzard to remedy them.
Scopely ( Monopoly Go!, WWE Champions) – Very strong tech infrastructure to support non-owned IP opportunity to complement Xbox Game Pass IP.IO Interactive ( Hitman) – Owner of AAA franchises with an established ability to ship and scale games.Playrix ( Homescapes, Gardenscapes) – Strong franchises and content breadth world-class in designing, making and running successful games.Niantic ( Pokemon Go) – Very strong technology infrastructure, focus on XR and innovative mobile experiences.Supergiant Games ( Hades) – Developer of top indie titles.Thunderful ( SteamWorld Build) – Expertise in cross-gen casual mobile games.As revealed earlier in the court case, Zynga also made the list of notable acquisition targets – and a number of other prominent studios were also listed on a Merger & Acquisition ‘M&A Final Watchlist’ surfaced during the investigation.īeyond Zynga and Sega, Microsoft also included Bungie on this list, for its ‘established ability to ship and scale games’ – although it’s likely Sony purchased the studio before further action could be taken.Īlso included on the potential M&A watch list were: The details of these talks with Sega were not made clear in the FTC investigation, but a secondary document revealed it wasn’t the only game studio being canvassed for potential acquisition.
Read: Microsoft reportedly wanted to buy Zynga before Take-Two ‘Sega is the most attractive next acquisition target due to its global PC catalog, presence on mobile in Asia, and global brand affinity on console through it classic IP,’ Spencer wrote.
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